Before proceeding in the depth of Magento Mobile Application, let’s understand the difference between e-Commerce website and m-Commerce website. The Electronic Commerce is referred as e-Commerce; where the business transactions take place over internet. The Mobile Commerce is referred as m-Commerce; where the business happens over internet using a mobile. However, the term m-Commerce is still not widely accepted and most of the times people call it Mobile e-Commerce. Speaking in a layman’s language, it’s one and the same thing whether you call it m-Commerce or Mobile e-Commerce, with the only difference in the name, which varies person to person. There are many Magento API Developers across the globe, who contributed on a large scale to the Mobile Ecommerce Industry. Otherwise today it was not possible for people to easily shop using their wireless handheld devices such as Mobile Phone or Cellular Phone and Personal Digital Assistants i.e. PDAs. Mcommerce is a term coined by Kevin Duffey in around 1997. Kevin Duffey is now the Managing Director of Cyber Rescue, a new company formed in November 2015, operating from the United Kingdom. So, this is some information about the difference between E-Commerce and M-Commerce.
Now let’s come down to point. What’s the benefit and advantage of using Mobile Commerce Platforms in comparison to ordinary Electronic Commerce Platforms? Which out of these two would turn to Big Commerce i.e. b-Commerce in future? What are the limitations of E-Commerce in comparison to M-Commerce? Let’s understand the difference, on the grounds of advantages and disadvantages amongst both. The common thing between both is buying and/or selling; of goods and/or services, using the technology. The technologies used are however little bit different. Mobile phones work on various types of signals for communication; whereas communication on computers takes place through the internet. When a seller sells using an m-Commerce Platform, he delivers the power of marketing directly in the hands of consumer. People carry their mobile phones, all the times with them and that’s not possible to carry computers all the times. So, the marketing for a seller keeps happening all the time with the help of Magento Mobile Applications which uses Mcommerce Platform. Whereas in the case of Ecommerce Platform, the seller’s marketing efforts are limited to only when a user accesses his computer and internet connection i.e. at their home or office or at some commercial place like cyber café, hotels, restaurants, etc. Only when a user accesses computer and internet connection, he/she will be able to view or read about the product or services on sale. This is the main difference between a Mobile Commerce and Electronic Commerce.
So, it’s always suggested that go ahead with Mobile Commerce if you want to select an option out of two, depending on your affordability and budget range. However, if your budget range is affordable; then it’s suggested to move ahead with a combination of both. This will give you tremendous opportunity to market your products and/or services. A person cannot use two things at a time, as he/she will not be able to concentrate if they use two products i.e. computer and mobile simultaneously. Right? For example: in a population of 1 million people, do you think all of them would simultaneously use mobile devices or all of them would at once operate their computer systems? Obviously the answer is no. So, when you combine the power of both and if that’s in your budget, ask your Magento API Developer to design the website which works simultaneously in combination with each other. This way you can leverage the power of marketing at its best. If you are confused and would like to further consult with a specialist, then I would suggest you to contact Magento Guys. This company is a Certified and Authorized Magento Partner, with an International Presence, delivering all sorts of services depending on your requirements.